The Deputy Minister Calenda showed in a video preview in Davos - that the Ministry of Economic Development and ICE have produced - to highlight the strengths and dispel some of the main stereotypes about Italy, that the Made in Italy is able to express just products of fashion and design, and of course food.

The video "ITALY THE EXTRAORDINARY COMMOMPLACE" refutes stereotypes about Italy and then tells us what it is, that is a major producer of technological goods, according to European exporter in mechanical engineering and automation.